Topshop taps into beauty industry boost with brand relaunch

By Sarah Parsons | Published: 22-Oct-2018

The fast fashion retailer is a number of store chains jumping on the beauty bandwagon

Fast fashion retailer Topshop has relaunched its beauty range after an eight year hiatus.

Available from 2 November, the new Topshop Beauty collection is certified cruelty-free and will be retailed at an affordable price tag under £16.

The initial line-up – which will include make-up staples, glow pots and primers – is inspired by Topshop’s current grunge and metallic clothing collections.

Consumers can also choose from 83 shades and textures of lipstick, six different eyeshadow finishes and textures and 15 nail polish shades.

According to the Acadia Group-owned store chain, “Topshop Beauty is putting experimentation back into make-up.

Topshop Beauty

Topshop Beauty

“No more instructions, no more guidelines; just easy-to-use products to scribble, smudge and swipe, creating any look.”

Fashion sales have dropped in recent years as clothing purchases come under pressure from tighter household finances, as well as the lure of hospitality and beauty.

To counteract the turbulent fashion climate, Topshop is the latest millennial-focused retailer to venture into beauty.

In the past 18 months, ASOS, boohoo, Topshop, H&M, New Look, Primark and Missguided have ramped up its beauty offerings with a number of new launches and marketing campaigns.

Meanwhile, British supermarket giant Sainsbury’s has tapped into the profitability of cosmetics with the launch of its beauty hall-style layouts and 1,500 new products.

Topshop Beauty

Topshop Beauty

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