Towie star Pete Wicks to front Barry M Wildlife campaign

The reality TV star is helping support the beauty brand’s charity partnership with the David Shepherd Wildlife Foundation

Beauty brand Barry M has tapped Towie star Pete Wicks to appear in its latest make-up campaign.

The reality TV star will front the marketing materials for the brand’s new Wildlife eyeshadow palettes, which provide funds for conservation charity David Shepherd Wildlife Foundation (DSWF).

Joining the range is Barry M’s new Pangolin and Rhino palettes, following the launch of its Tiger and Snow Leopard palettes last year, featuring nine colour shades inspired by their namesake animal.

At least 20% of profits of sales from the brand’s Wildlife products will go to DSWF to fund anti-poaching initiatives and research campaigns.

According to the brand, more than 1 million pangolins are believed to have been illegally traded in the last decade.

Meanwhile, Africa’s poaching epidemic has triggered a drop in almost 9,000 rhinos.

The new palettes are available to buy online via barrym.com.

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