Trichology-inspired products drive hair care innovation

Katie Middleweek investigates why hair remains a priority

Along with skin care, fragrance and colour cosmetics, hair care is a key beauty area where consumers can more or less be guaranteed to spend not scrimp, and the past year was no exception. The global hair care market continued on its steadily upward trajectory in 2014 with a 4.7% growth overall, according to Euromonitor International, to generate US$76.8bn in revenue. Although slightly less than the previous year when the market grew by 4.9%, things were definitely progressing in a healthy and lustrous fashion, much like the well-groomed hair of the consumers themselves.

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