UK shopper confidence continues to sink amid Brexit fears

Unsettled political landscape worsens already difficult trading environment

The latest GfK Consumer Confidence Index shows shoppers continue to show caution in January amid fears over Brexit uncertainty.

The index stayed the same as December’s figure at -14, which is down five points on January 2018’s number.

“With the Overall Index Score stuck at -14, UK consumers remain in a ‘wait and see’ holding pattern in the face of political chaos in Westminster,” commented Joe Staton, Client Strategy Director at GfK.

“Although we’re feeling slightly more confident about our personal finances - thanks to the effect of strong employment, low interest and inflation rates, and rising incomes - concerns about the wider economic prospects for the country continue to weigh and depress the Overall Index Score.”

The company says the view for the overall economic situation over the last 12 months.

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