Unilever reveals it 'kisses ten frogs' for every beauty acquisition it makes

Published: 6-Sep-2018

The consumer goods company has had over 130 'licences to hunt' resulting in 13 beauty and personal care deals over the last four years

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Unilever has revealed that it operates on a 'ten to one' ratio when it comes to sealing potential M&A deals in beauty and personal care.

Speaking at the recent Barclays Global Consumer Staples Conference in Boston, Alan Jope, President, Beauty & Personal Care at Unilever, provided insight into the division's current and future M&A strategy.

He said: "We go through a stage gate funnel process on acquisitions – it won't surprise you – where we begin

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