The former Spice Girls member has tapped into the industry’s ‘clean’ trend to target the wellness market
After months of teasing, Victoria Beckham has released her first collection of beauty products.
The fashion mogul launched the eponymous-named collection at her show during London Fashion Week yesterday.
Now available on the brand’s website are four eyeshadow bricks, four single eyeshadows and three eyeliners (from £20).
Meanwhile, lip and skin products are said to be launching later in the year.
Commenting on her new range Beckham said: “For me it’s always about what I want to feel, the best version of myself and the most empowered.”
Beckham also said she wanted to make her line as inclusive as possible.
“When developing all of the make-up we said that we wanted to be incredibly inclusive and that’s exactly what we’ve done.
“At the beginning we said we wanted women to feel special every time they pull a compact out of their bag.
“This really is a dream come true.”
Customers speculated the products would be targeted at the wellness market after Beckham posted images on Instagram using the hashtag #CleanBeauty.
Beckham has now revealed the products are formulated using clean ingredients.
Image: via Instagram @victoriabeckhambeauty
Former Estée Lauder executive and Beckham’s co-founder Sarah Creal said: “The development of clean product is really in its infancy.
“The reality is we had to start from scratch, but we’ve done it.”
The products’ packaging is also said to be made from post-consumer waste, while its shipping materials are recyclable or biodegradable.