Posh Spice makes a comeback with Victoria Beckham Beauty's new launch

By Sarah Parsons | Published: 2-Oct-2020

The newest lipstick addition luxury make-up line by the former Spice Girl is an homage to the '90s fashion icon

Victoria Beckham Beauty's latest launch is a nostalgic nod to the brand founder's Spice Girl career.

The luxury brand, founded by singer-turned-fashion designer Victoria Beckham and former Estee Lauder executive Sarah Creal, is paying homage to the 1990s icon Posh Spice in lipstick form.

The nine shades from the Posh Lipstick (RRP £34) range are said to be inspired by a special moment for Beckham.

"It is deeply personal for me, because lipstick has always given me confidence when I needed it and extra spice when I already had it," she said.

"Each shade is inspired by a specific memory, and whilst the moments may have been my own, the energy and emotion is shared by us all.”

Available from 3 October, the vegan-friendly line has been formulated with rose flower wax and pomegranate jojoba complex as well as a trio of rosehip, coconut and avocado oils.

The hues range from a pale beach nude (Pixi) to a deep copper brown (Fringe) and a cherry red (Pop).

Luxury packaging and branding specialist Ezra Petronio designed the slimline metal case that features a cap adorned with the brand's signature horn pattern.

"I knew that I wanted something with a soft, buttery texture that looks great with just one swipe," added Beckham.

"Posh is luxe on your lips, feels great in your palm and looks beautiful coming out of your handbag.”

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