WWP Beauty launches Zero+ Collection of waterless products


The three multipurpose products feature ‘clean’, inclusive formulations with packaging made from renewable ingredients including farm waste

WWP Beauty, a private label beauty formulation and packaging supplier, has launched a new range called Zero+.

The collection features three multipurpose products that use formulations described as ‘clean and inclusive.

Meanwhile the packaging is made from natural, renewable materials that are sourced from farm waste.

The products include Skin Prep + Perfector, with beetroot extract, elderberry extract and sea moss; Face + Eyes + Lips Enhancer, with squalene, elderberry extract and sea moss; and Brow Shaper + Styler, infused with Jamaican black castor oil and fenugreek.

"Now more than ever, we are seeing beauty consumers increasingly adopt streamlined beauty routines based on multifunctional products – born from the desire to buy more sustainably, while also simply saving time and money," said Musa Dias, CMO of WWP Beauty.

"The Zero+ Collection was developed based on the concept that less is truly more, and that creating zero waste is in turn creating positive value for both the end-user and the environment."

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