The online beauty booking company aims to unify its growing business portfolio
Beauty booking company Wahanda has changed its name to Treatwell as part of a major rebrand.
Treatwell is the name of the German rival company that Wahanda acquired last June for a reported €34m. The name change is part of Wahanda’s plan to unify its business, which has become increasingly multi-pronged.
Last year, the company acquired four businesses: ZenSoon, Treatwell, Beautycheck and Lemon Labs. The first three were all considered rival businesses to Wahanda at the time and a welcome addition to its growing portfolio. Lithuania-based Lemon Labs, a mobile app development agency, was acquired in order to help the then fledgling Wahanda become a mobile-first company.
But the company’s M&A history dates back even further. In 2014, Wahanda also snapped up German rival Salonmeister, while in 2012, it bought Lithuanian salon management system Salonium.
Lopo Champalimaud, Founder of Wahanda and CEO of the newly named Treatwell group, said: “As we continue to pursue our global ambitions, it makes sense to operate under one brand. But we didn’t stop there. We also took the opportunity to improve the experience for both our customers and business partners.”
Alongside the name change, the company has also upgraded its diary and client management system. This includes: the addition of point of sale functionality, resource management capability and improved email marketing. This next generation service will be implemented in Germany by the end of this month, before rolling out to the UK by the summer.
To reflect the changes, the Wahanda site has become treatwell.co.uk, and will feature editorial content from Editorial Director Liz Hambleton.