Waitrose expands beauty shelves with new retail deals

Brands Pretty Athletic, Nip + Fab and Naobay are now available to purchase at stores across the UK

British supermarket Waitrose is expanding its beauty shelves after signing retail deals with skin care brands Pretty Athletic, Nip & Fab and Naobay.

Pretty Athletic is designed for active women and includes a range of pre and post workout products to tackle common skin care concerns associated with exercise, such as clogged pores, irritation and redness.

The brand also works with British Double Olympic Rowing Champion Helen Glover.

Meanwhile, Nip & Fab targets adult skin care concerns including blemishes, dehydration and redness.

Waitrose is set to stock its Glycolic Fix Liquid Glow Tonic, Post Glycolic Fix Moisturiser and facial pads.

Naobay, an environmentally conscious Spanish beauty brand, will also be welcomed to the British supermarket chain.

The brand is said to use recycled or recyclable materials from sustainable sources with biodegradable wood from the family’s furniture business.

The products are now available to purchase in Waitrose shops and Pretty Athletic products can be found online via waitrose.com.

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