Web searches for the word ‘Fenty’ grow 916% in September

By Lucy Tandon Copp 2-Nov-2017

Launched exclusively through Sephora on 8 September, the online impact of Rihanna’s debut make-up line has been tracked


Online searches for the word ‘Fenty’ grew 916% in September, data from consumer behaviour company Hitwise has revealed.

The launch of Rihanna’s highly-anticipated cosmetics line through sephora.com attracted a higher percentage of young consumers, aged between 19-44.

However, the popularity of the colour cosmetics line, which boasts 40 different foundation shades, saw fewer older consumers engage with the website during and soon after the launch.

Sign up for your free email newsletter

Those aged 45-65+ visited sephora.com less than ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies