Gentle plumping lip oils are here. Are consumers ready to quit the tingle?

By Alessandro Carrara | Published: 15-May-2024

Lip plumping oils formulated without irritating ingredients are hitting the market in 2024. But are consumers willing to give up the product's signature tingling sensation?

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Thrill seekers have often turned to spicy food to get their rush of adrenaline.

In the beauty world, lip plumping products have a similarly exciting appeal, by creating plump and eye-catching lips with a signature tingling sensation when applied.

The segment has seen sustained growth over the years, with the global lip plumper serum market being valued at US$470m in 2023, according to a report by Virtue Market Research.

But this year, an increasing number of brands are launching products that plump lips without using harsh ingredients.

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