Wellness retailer Modere buys nutraceutical company Jusuru

Jusuru will become the new Modere Collagen Sciences division led by its Co-founder and President Asma Ishaq

Modere, a US-based wellness retailer that sells ‘clean’ lifestyle products, has announced an agreement to buy Jusuru International, the company behind Liquid BioCell healthy ageing nutraceuticals.

The acquisition will see Jusuru repositioned as Modere’s new Collagen Sciences division, led by Jusuru Co-founder and President Asma Ishaq.

Modere, under the Z Capital Partners umbrella, hopes to benefit from Jusuru’s expertise in collagen technology, specifically its Collagen/HA Matrix Technology.

The company will market Jusuru’s patented science-based collagen and HA products.

Robert Conlee, Modere CEO, said: “The acquisition of Jusuru will further expand our reach to position Modere to meet our global goal of 10 million healthy homes by 2020.

“Both companies have a shared mission and commitment to developing safe and effective products, and Jusuru's customer-based direct sales philosophy aligns with Modere's new Social Retail model, providing an income opportunity for everyday entrepreneurs while benefiting our customers worldwide."

James Zenni, President and Chief Executive Officer of Z Capital, added: “The breadth of our collective expertise in marketing safe, innovative health and wellness products will create additional opportunities for Modere.”

Companies