Cosmetics Business picks: 8 new launches across beauty, fragrance and wellness

By Lollie Hancock | Published: 14-Aug-2026 Lollie Hancock
Colour Cosmetics Fragrance Skin Care Wellness

Fresh products from Kourtney Kardashian’s Lemme, YSL Beauty, Benefit Cosmetics, Michael Kors and more make up this week’s best new beauty launches

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Cosmetics Business picks: 8 new launches across beauty, fragrance and wellness

This week’s best new beauty launches comprise fresh fragrances for the end of summer, buildable colour cosmetics and oral care essentials.

Two trending topics – longevity and cushion compacts – continue to gain traction as supplement brand Lemme launches an NAD+-focused capsule and YSL Beauty enters the cushion foundation conversation.

Meanwhile, both Michale Kors and The Nue Co introduce fresh fragrances to transport wearers to summer destinations.

Read on to discover eight of the best new products to land this week.

Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.

YSL Beauty

Cosmetics Business picks: 8 new launches across beauty, fragrance and wellness

YSL Beauty joins the cushion compact craze with the launch of Skin Affair Soft Glow Cushion Foundation. 

Landing in 31 shades, the formula is infused with 3% squalane for added hydration, alongside polyglutamic acid, niacinamide and jasmine petals. 

Lightweight yet buildable, it claims to leave skin with a soft glow.

£52, yslbeauty.com

Lemme

Cosmetics Business picks: 8 new launches across beauty, fragrance and wellness

Kourtney Kardashian’s Lemme enters the longevity category with NAD+, a ne

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