In the final part of his analysis of the cosmetics and personal care industry, Aran Puri investigates what consumers want from their beauty products
Despite global economic hardships, the cosmetics industry is going from strength to strength. Leading multinationals are announcing record breaking turnover and profits, and the steady slew of new product launches is showing no sign of slowing. In fact there is a stream of innovative cosmetics entering the market carrying an avalanche of claims, many of which are based on new raw materials.
Reading the signals we cannot but conclude that the customer is happily buying our offerings and spending increasing amounts of money on cosmetics. However, in reality they are not completely happy and fully satisfied with the offerings from our industry.
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