What's next for green beauty?

By Rachel Lawler 4-Oct-2016

How growing brands can stay true to their roots after investment and acquisitions

In 2016, natural beauty became seriously big business. Just last month, Unilever agreed to pay a rumoured $700m to acquire Seventh Generation, while Jessica Alba’s Honest Beauty is worth an estimated $1bn.

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Unilever’s purchase looks to be a savvy investment. A survey conducted by skin care brand Kari Gran revealed that 35% of women are planning to purchase more natural beauty products in the next two years.

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