What’s the excuse for single-use? Brands fighting the war on wet wipes

Cosmetics Business finds out the brands that are tackling one of the beauty industry’s biggest environmental downfalls

The global war on wet wipes is gearing up to be one of the toughest battles for environmentalists worldwide.

The convenience, single-use products are proving to be a force to be reckoned with, as their market growth is expected to increase 5.4% year-on-year up until 2023, according to Research and Markets, and there’s little sign of it slowing down.

In the UK alone, millions of wet wipes are thrown down sewers every day, causing a host of difficulties for - not only the environment - but for services up and down the UK.

Traditionally, wet wipes are made from plastic resins such as polyester or polypropylene - the same as used for a football jersey or a fleece - this is what gives them their strength and durability for consumers.

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