Why Fashion Week is more important than ever for beauty brands

By Sarah Parsons 13-Feb-2019

Ahead of London Fashion Week, Cosmetics Business caught up with My. HairCare, the sponsors of sustainable fashion designers Vin + Omi

via VIN + OMI

via VIN + OMI

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As the excitement for London Fashion Week heightens, Cosmetics Business chats to My. HairCare about their partnership with eco-fashion designers Vin + Omi and why catwalk season is more important than ever for the beauty industry.

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