Why sampling is still a top tool for beauty marketing

By Des King 2-Aug-2017

From magazine cover mounts to in store pop-ups via beauty boxes, there are many ways for consumers to trial beauty goods. But what might work for your brand?

Can there be many, if any, beauty product manufacturers that haven’t engaged in some form of sampling to source new customers or build brand awareness? If so, they’re either super premium priced and rooted rock solidly in the upper reaches of the market, or else they’re no longer in business. To sample or not to sample has never really been in question for most brand owners and their customers. What is, however, is determining the optimal way in which to go about it.


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