Male grooming brand Wingman has taken to social media to help men get rid of any unwanted festive gifts and introduce them to its own line-up of products.
The #HandItDown campaign, which started on 20 December and will finish at the end of this month, asks male consumers to tweet a photo of any unwanted cosmetics gifts they have recently received, along with a piece of advice that they wish they had known aged 14. The campaign was created by Havas EHS.
To the first 1000 people who tweet, the brand promises to send out a replacement product from its own collection along with a Wingman sticker featuring the piece of advice. The individual is then asked to stick the sticker on their unwanted gift and hand it down to a teenager of their choice.
The campaign is already proving popular, with Twitter users tweeting messages including: “It's the little things that count”, “always warm the dinner plates first” and “never give sprouts to the dog”. It is supported by a YouTube video and promotional images (pictured).
Wingman was founded in 2009 by Stu Jolley who, when a student, used his student loan to develop a prototype of his flagship product, Male Deodorising Wipes. Shortly afterwrads, the brand made its debut into Boots, where it continues to sell today.
The brands latest product, Multi-Gel Three-In-One, was snapped up by UK retailer Tesco in a deal that was initially slated to generate £4m in sales by the end of this year.
