Women's fragrances, China, 2016

Published: 13-May-2016
Fragrance

Special occasions such as Valentine’s Day and Mother’s Day are a key focus for many countries’ fragrance industries, but in China, they are even more crucial

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Special occasions such as Valentine’s Day and Mother’s Day are a key focus for many countries’ fragrance industries, but in China, they are even more crucial. Valentine’s Day in China, for example drives 30% of annual perfume sales, according to market research company Daxue Consulting, and this is because perfumes are nearly exclusively bought for special events.

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  • Companies:
  • Euromonitor International
  • Daxue Consulting
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