Fragrance goes back to its roots

Published: 7-Oct-2015
Media Fragrance

The fragrance market is taking inspiration from unlikely places, says Emma Reinhold

You need to be a subscriber to read this article.
Click here to find out more.

As one of the most mature markets in the C&T sector, fragrance has often struggled to build significant value wins in recent years. But, with a renewed appetite for creativity, innovation is seeping back – often from the most unusual of sources – and with it a significant growth in sales.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Jo Loves
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

Read more
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment

Trending Articles

  1. Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’ PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
  2. Diesel unveils singer Dove Cameron as Global Ambassador for female fragrance Cameron, a singer and former Disney star, is fronting the brand’s new Only Desire feminine fragrance, which launched under the direction of Diesel Creative Director Glenn Martens
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 7 new beauty launches to know this May From Medik8’s vegan PDRN, overnight renewal with Augustinus Bader and mousse formulas by Fenty Beauty, to summer scents from Phlur, discover this week’s biggest beauty launches
  4. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Scent stacking: How minis and discovery sets are driving fragrance layering As interest in mini perfumes grows, Megan Fahy explores how they are enabling consumers to experiment with scent, match their mood and build fragrance wardrobes

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Coty faces lawsuit over licence dispute for David Beckham’s fragrance brand

The lawsuit is seeking damages of up to $41 million over allegations that allege Coty, the French beauty giant, sold former England football player David Beckham’s fragrances in US petrol stations
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

The beauty industry’s most impactful moments from the past 25 years

In honour of the Pure Beauty Awards turning 25 this year, CB reflects on the most important moments in beauty over the past two-and-a-half decades, and what this means for the future of the industry
Fragrance

Coty launches AI-driven fragrance concept store in Hong Kong

The beauty giant is expanding its presence in Asia with the addition of a new fragrance concept store in Hong Kong’s Mong Kok district, using artificial intelligence (AI) to elevate the consumer experience
Fragrance

Calvin Klein Fragrances taps singer Rosalía as face of Euphoria Elixirs collection

The Spanish singer will appear in campaigns for the extension of the Euphoria fragrance franchise, which includes three new vanilla-based scents: Magnetic Elixir, Bold Elixir and Solar Elixir
Colour Cosmetics

Coty Interim CEO unveils turnaround strategy to combat ‘disappointing’ financial performance

Markus Strobel, who took over as Interim CEO in December, announced his ‘Coty. Curated’ transformation plan during the beauty giant’s recent earnings call, in which he revealed net sales declined 3% in Q2 fiscal year 2026
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks: 10 must-buy February beauty launches

From colour cosmetics launches by Merit, Maybelline New York and Milk Makeup to scented creations by NEOM and Jo Loves and gourmand fragrances from Phlur, these are this week’s biggest beauty launches
Subscribe now