World Oceans Day: Top 9 plastic waste brand campaigns of 2019

Ahead of World Oceans day on Saturday 8 June, Cosmetics Business explores ways that beauty brands are tackling plastic pollution

As consumer concern over plastic waste and ocean health gains momentum, the beauty industry has gone from strength to strength in tackling the problem in recent months.

In no particular order, here are our top ten picks from the last year...


9. Unilever's recycling initiative

Currently standard black bottles cannot be detected by infra-red light which is absorbed by black carbon pigment.

8. King of Shaves shuns single-use

In 2018, the European Parliament voted for a complete ban on a range of single-use plastics across the union to stop pollution of the oceans.

7. L'Occitane x Loop

New partnership will see L’Occitane use entirely recycled and recyclable plastic for its packaging.

6. The modern milk man

Terracycle aims to tackle the plastic pollution problem by convincing beauty giants and start-ups to makeover their packaging into reusable alternatives.

5. The green beauty giant?

In association with CEW UK, Cosmetics Business chats to Vasiliki Petrou, Executive VP at Unilever Prestige, to discover little known facts about the beauty industry.

4. Farewell face wipes

Single use wet wipes are responsible for 93% of fat bergs in the UK.

3. Clarins joins the campaign

Plastic Odyssey is developing low-tech and open-source solutions to either turn plastic waste into a resource at a local scale or to reduce our global plastic footprint.

2. An ocean of opportunities

The brand’s CEO says the industry is one of the “worst offenders” when it comes to the over-use of non-recyclable packaging.

1. A last word on wet wipes...

Cosmetics Business finds out the brands that are tackling one of the beauty industry’s biggest environmental downfalls.

Companies