Would 'body shaming' in beauty pay off?


The ‘beach body ready’ backlash has propelled Protein World’s brand name to new heights

In the first of Cosmetics Business' new What's Trending? features, we asked our expert panel whether 'body shaming' could – or should – ever have a place in the beauty industry...

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In just three short weeks, Protein World’s ‘Are you beach body ready?’ campaign has had quite an impact.


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