Yardley commemorates a diamond year

Royal Diamond to debut in June

Yardley London is to launch a new scent, Royal Diamond, in the same year as the Queen’s Diamond Jubilee and the Olympic Games in London.

The scent, which is to be sold on the Yardley website from March but which will hit Boots stores in June, is the brand’s first ‘bouquet’ scent. Yardley has normally stuck to single note fragrances in the past and Royal Diamond is the first one to comprise more than one note.

The juice opens with fruity, citrus accents of pear and bergamot and the heart comprises rose, lily of the valley and peony while the base is made up of cedarwood, vanilla and sandalwood.

The 50ml edt is set to retail at £9.99 while the complementary body spray is just £2.49 for 75ml. Royal Diamond was created for Yardley by IFF’s Juliette Karaguezoglou.

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Yardley London (more information, website)

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