YouCam Makeup and women’s magazine Cosmopolitan have entered a new partnership to bring the first print-to-digital virtual beauty experience.
The Perfect Corp-owned AR company technology will allow customers to virtually try-on products featured in the printed magazine.
Set to debut in US Cosmopolitan’s October issue, using a smart device, customers can take a photo of the QR code, which will take users directly to the magazine’s site to try-on the beauty look designed by its editors.
Alice Chang, Perfect Corp CEO, said: “We are excited to work with the creative geniuses at Cosmopolitan to couple our advanced AR and AI technologies with their stunning visuals and editorial expertise, and bring their content to virtual reality.
“This exciting partnership allows readers to interact and engage with Cosmopolitan content in a completely new and unique way, bringing the looks and products on the pages of the magazine to life in an instant.”
Each month the featured beauty look will use different branded products, starting with Juicy Couture.
SVP and Publisher for Cosmopolitan, Donna Kalajian, added: “We are thrilled to be the first publisher to debut this true print-to-mobile experience with Perfect Corp and YouCam, and are excited to introduce this experience to our audience of more than 81 million monthly beauty-obsessed consumers.
“At Cosmopolitan we are continuously looking for new ways to innovate across platforms and deliver frictionless solution to our readers and advertisers.”
YouCam’s technology will be featured in future printed issues of Cosmopolitan and online, and has plans to integrate across its sister publications, Seventeen and Women’s Health.
