Your expert guide to pregnancy-safe beauty and baby care

Understanding what’s safe and what isn’t for mum and for baby

Suggesting beauty products for pregnant customers can be daunting, so Pure Beauty has spoken to the experts to help you get your head around what’s safe and what isn’t for mum and for baby.

Hormones, sleepless nights and a growing bump mean that your pregnant customers are more likely to need some extra help selecting skin care. It’s natural for women to have concerns about what they put on their skin while pregnant, but recommending products can be a daunting task. The list of unsuitable beauty products is almost as long as the list of off-limits food. But, with a few simple guidelines, you can help your customers look their best for those special nine months.

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