Yves Rocher named France's favourite cosmetics brand

A survey has found it is most popular with both women and men

Natural cosmetics chain Yves Rocher remains France’s favourite cosmetics brand, according to a new survey by analysts Kantar Worldpanel.

The survey found 40% of French women said they liked the brand ‘a lot’, although only 30% said they were regular clients leaving some room for improvement, suggested the analyst. Sephora came in second place, but notably had a younger client base, aged under 35. Italian chain Kiko came in third and appears to be building a faithful following among millennials.

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