e.l.f. Cosmetics gives the scoop on new ice cream-inspired beauty line

By Becky Bargh | Published: 27-Jan-2021

Influenced by mint choc chip ice cream, the collection is a new take on cosmetics and skin care with its fresh creamy neutral tones

Taking inspiration from mint chocolate chip ice cream, e.l.f. Cosmetics has revealed a new limited edition beauty line-up.

Dubbed Mint Melt, the affordably priced products are drenched in mint-inspired regalia, from its eyeshadow shades to skin care formulas and packaging.

The collection takes a fresh perspective on cosmetics, with fresh creamy neutrals and textures that are designed to be mood-boosting.

The beauty skus include two Mint Melt Eyeshadows, featuring four minishades with a mix of minty matte and shimmer shades, three shades of the new Mint Melt No Budge eyeshadow sticks, Mint Melt Brush Trio and four Mint Melt Lip Glosses.

For skin care, the brand has introduced its Mint Melt Cooling Face Primer, Mint Melt Minty Fresh Cooling Cleanser, Mint Melt Whipped Face Mask and Mint Melt Cleansing Cloud make-up remover.

“From the minty green packaging and scent, to the creamy universal shades with its cooling effect, we’re serving up our sweetest, most refreshing collection yet,” said Kory Marchisoot, Chief Marketing Officer at e.l.f Beauty.

“What better way to start the new year than with some products that will make your mouth water?”

The product is available in the UK from today via Superdrug stores and will hit Germany at the end of February.

US shoppers can find the product line exclusively at Walmart and online at walmart.com.

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