ghd goes for gold with new hair styler

By Becky Bargh | Published: 8-Jan-2018

The new ghd gold styler features dual-zone technology and heats up in just 25 seconds

ghd has announced the release of its latest styler.

The ghd gold (£139) will be available from salons and departments stores across the UK and online from 19 February.

The new styler features dual-zone technology as opposed to the single sensor most other ghd stylers have; this maintains a safe heat for hair at a consistent 185 °C.

Extra features on the new styler include: protective plate guards for safe storage even on the move, a 2.7 metre cable, two years warranty and a sleep mode that switches the device off after 30 minutes of not being used.

Adam Reed, ghd’s global ambassador, said: “We are bringing straight hair back for 2018. But in a very modern way.

“The ghd gold styler glides through the hair, delivering a constant safer-for-hair heat of 185 degrees to ensure hair is perfectly styled but is not damaged.”

ghd Chief Technology Officer Dr Tim Moore added: “The dual zone sensors mean there’s no sudden surge or drop in temperature - which is detrimental to hair health and styling results.”

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like