Skin care supplement brand Pure Elixir has appointed renowned industry expert Nichola Joss as its new ambassador.
Joss is best known for her lymphatic drainage facial massages. She has recently worked as a skin care ambassador for Sanctuary Spa and as a tanning ambassador for St Tropez. She also currently works with QVC America and regularly runs pop-up beauty spas in New York. She also provides bespoke facial and body treatments with Serge Normant. Her clients include Scarlett Johansson, Hilary Swank, Gisele Bündchen and Gwyneth Paltrow.
Cosmetics Business spoke to Joss about the appointment. She said: “This was an easy choice for me. These supplements worked very well in my daily routine and I immediately started seeing a difference in my skin.”
The new role will involve advising consumers about the supplement and how it can help support healthy skin. Joss added: “I am really looking forward to sharing skin care tips and tricks also and working with the great team involved in making this such a pleasurable beauty product.”
Joss will also act as a spokesperson for the brand, helping to promote its premium Smart Age supplements in the press. The products use marine collagen, soy isoflavones, hyaluronic acids and a mix of antioxidants to care for the skin from within.