On doctor’s orders
The new serum is based on the theory of hormesis, in which regular exposure to micro-stress is said to boost skin cells’ resistance to future stress. Using the findings of Professor Suresh Rattan and his discovery of the anti-ageing protein HSP70, which boosts cellular defence, Vax’In For Youth is said to reinforce skin cell protection as well as reinforcing cell self-repair mechanisms by boosting the production of HSP70 BY 24%.
The result says Givenchy is a slowing of wrinkle formation, reinforced skin tone and elasticity, and a more even and luminous complexion.
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Cosmetics Business picks: 7 new beauty launches to know this May
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Cosmetics Business Picks: 10 new beauty launches for April 2026
This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria
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