On doctor’s orders

Published: 15-Oct-2010
Skin Care

Givenchy’s new anti-ageing serum Vax’In For Youth has taken its inspiration from the vaccination concept, in which the body develops its own defence mechanisms to protect itself from future attack.

The new serum is based on the theory of hormesis, in which regular exposure to micro-stress is said to boost skin cells’ resistance to future stress. Using the findings of Professor Suresh Rattan and his discovery of the anti-ageing protein HSP70, which boosts cellular defence, Vax’In For Youth is said to reinforce skin cell protection as well as reinforcing cell self-repair mechanisms by boosting the production of HSP70 BY 24%.

The result says Givenchy is a slowing of wrinkle formation, reinforced skin tone and elasticity, and a more even and luminous complexion.

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Indu begins global expansion via exclusive partnership with Sephora Australia and New Zealand

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The British teen-focused beauty brand will enter 38 of Sephora’s Australia and New Zealand (ANZ) stores next month – its first international market since founding the brand in 2023

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