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Media
#CBtop50: The top 50 beauty brands in the world 2020
The 2020 ‘Brand Finance Cosmetics 50’ beauty league table sees L’Oréal take the crown for the world’s most valuable global beauty brand, while CVS stands tall as the top beauty retailer. But how will the coronavirus crisis impact next year’s list?
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Marketing
#CBtop50: The top 50 beauty brands in the world 2019
Johnson’s has comfortably retained the number one spot on the ‘Brand Finance Cosmetics 50’ beauty league table, despite a dramatic drop in its brand value. Meanwhile, challenger brands, as well as big labels from China proved a destabilising force, resulting in a lot of movement compared with 2018’s ranking
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Media
Think locally: Strategies for success in Southeast Asia's beauty markets
Southeast Asia comprises lucrative but very diverse beauty and personal care markets, so targeted approaches are recommended for brands eyeing this region, as Reena Karim-Hallberg, Michael Tatarski, Poorna Rodrigo and Jens Kastner write
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