Over 80% of women prioritise the fragrance of their hair products

Published: 12-Dec-2017
Fragrance Hair Care

New research reveals hair preference of women aged 30-60, and the link between hair and mood

You need to be a subscriber to read this article.
Click here to find out more.

The scent of a shampoo or conditioner might not be a product manufacturer’s top priority, however, new research has revealed that 83% of women think fragrance matters.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Hair Care

QVC founder creates customised hair care solutions for over-30s

Read more
The HairRx Advanced Hair Care range lets consumers personalise products by choosing hair goals, scent and more

Trending Articles

  1. Estée Lauder Companies executive Kendal Ascher dies aged 56 Ascher had worked for the luxury beauty giant for more than 25 years, starting as Account Executive for Aramis Designer Fragrances in 1995, and most recently serving as VP and GM of the ELC’s luxury portfolio
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Garnier signs supermodel Gisele Bündchen as first Global Ambassador to promote high-tech era Bündchen is the L’Oréal-owned legacy brand’s first global face in its 120-year history, with the partnership aiming to accelerate awareness of Garnier’s High-Tech Nature strategic vision of ‘wellness beauty without compromise’
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Estée Lauder teams up with fashion designer Diane von Furstenberg for limited edition collection The beauty collection is described as a ‘meeting of icons’, featuring new fragrance, InCharge Essence d’Eau, as well as a Multi-Use Sculpting Blush Stick and Glossy Lip Oil Trio
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Unilever study sheds light on how stress affects skin and hair health at molecular level Research into the stress-skin axis could impact how beauty products are created, with cosmetic ingredients targeting specific pathways to protect skin and scalp from the negative impacts of stress
  5. Nykaa bets of fragrance with opening of dedicated perfume stores in Mumbai The two stores have opened in Oberoi Mall, Goregaon, and Infiniti Mall, Malad, as the Indian beauty retailer capitalises on a growing consumer demand for fragrances in the country

Upcoming event

Cosmetics Product Safety Assessment Online Training: Module 5 'Packaging, Stability, Microbiology’

10 March 2026 | Virtual See all

You may also like

Hair Care

QVC founder creates customised hair care solutions for over-30s

The HairRx Advanced Hair Care range lets consumers personalise products by choosing hair goals, scent and more
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Jelly products are taking over beauty cabinets again thanks to elevated formats

Jelly-textured beauty products are in vogue once again thanks to giants like Sol de Janeiro, Makeup by Mario and Milk Makeup delivering sophisticated new formulas that provide practical utility, high payoff and emotional resonance
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Kérastase is rebooting Chronologiste range with breakthrough formula ‘Caviar of Longevity’

The L'Oréal-owned luxury hair care brand has upgraded its Chronologiste hair care range with a new focus on longevity, as well as debuting new product, Overnight Youth Serum
Hair Care

From hair self-expression movement to skin-performance beauty routines: Beautyvibe at MakeUp in Los Angeles

Beauty is shifting from single-purpose products to high-performance edits that deliver results, experience, and personal control
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Garnier signs supermodel Gisele Bündchen as first Global Ambassador to promote high-tech era

Bündchen is the L’Oréal-owned legacy brand’s first global face in its 120-year history, with the partnership aiming to accelerate awareness of Garnier’s High-Tech Nature strategic vision of ‘wellness beauty without compromise’
You need to be a subscriber to read this article.
Click here to find out more.
Research & Development

Unilever study sheds light on how stress affects skin and hair health at molecular level

Research into the stress-skin axis could impact how beauty products are created, with cosmetic ingredients targeting specific pathways to protect skin and scalp from the negative impacts of stress
Fragrance

Nykaa bets of fragrance with opening of dedicated perfume stores in Mumbai

The two stores have opened in Oberoi Mall, Goregaon, and Infiniti Mall, Malad, as the Indian beauty retailer capitalises on a growing consumer demand for fragrances in the country
Subscribe now