Over 80% of women prioritise the fragrance of their hair products

Published: 12-Dec-2017
Fragrance Hair Care

New research reveals hair preference of women aged 30-60, and the link between hair and mood

You need to be a subscriber to read this article.
Click here to find out more.
Over 80% of women prioritise the fragrance of their hair products

The scent of a shampoo or conditioner might not be a product manufacturer’s top priority, however, new research has revealed that 83% of women think fragrance matters.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Hair Care
QVC founder creates customised hair care solutions for over-30s

QVC founder creates customised hair care solutions for over-30s

Read more
The HairRx Advanced Hair Care range lets consumers personalise products by choosing hair goals, scent and more

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Family matters: meet beauty’s buzziest family-run businesses The family founders behind Fable & Mane, SimiHaze Beauty, Finnsul and Ciroa share insight into building a buzzy beauty brand with the people closest to you, and how to separate professional qualms from the personal
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    OGX launches The OGXperience platform as it bets against hair care before and afters The Kenvue-owned hair care brand launches a multisensory, interactive exhibit alongside a new platform spotlighting the science and sensory aspects of its product ranges to help consumers view hair care in a new light
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Estée Lauder Companies establishes regional Hair Care Hub led by new VP and GM Kathleen Mitchell Newly appointed VP and GM Kathleen Mitchell will lead Estée Lauder Companies new Hair Care Hub, which is based in London, UK. It will serve as ‘a regional centre of excellence’ for the beauty giant’s hair care portfolio
  4. Olaplex makes a move into styling with Shape Set hairspray Shape Set hairspray marks the latest extension of Olaplex’s signature repair-focused hair care range, and is backed by a new campaign featuring ‘Chief Hair Officer’ Chloe Fineman
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Best beauty advent calendars for 2026: from fragrance to K-beauty As beauty retailers and companies Boots, Space NK, Liberty and Lush open the waitlists for their 2026 advent calendar offerings, Cosmetics Business rounds-up ten of the best to help you countdown to Christmas

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Hair Care
QVC founder creates customised hair care solutions for over-30s

QVC founder creates customised hair care solutions for over-30s

The HairRx Advanced Hair Care range lets consumers personalise products by choosing hair goals, scent and more
Fragrance
Max Mara launches debut fragrance under long-term Shiseido licence deal

Max Mara launches debut fragrance under long-term Shiseido licence deal

The launch of new scent Le Parfum marks a major milestone in Shiseido’s fragrance partnership with Italian fashion house Max Mara, as the Japanese beauty giant seeks to bolster its perfumer offering
Colour Cosmetics
Cosmetics Business picks: 6 August beauty launches you need to know

Cosmetics Business picks: 6 August beauty launches you need to know

From Fenty Beauty’s reimagined foundation to Olaplex’s first styling product and Ouai’s fig-leg fragrance drop, discover this week’s best new beauty launches
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
Exclusive: Estée Lauder Companies establishes regional Hair Care Hub led by new VP and GM Kathleen Mitchell

Exclusive: Estée Lauder Companies establishes regional Hair Care Hub led by new VP and GM Kathleen Mitchell

Newly appointed VP and GM Kathleen Mitchell will lead Estée Lauder Companies new Hair Care Hub, which is based in London, UK. It will serve as ‘a regional centre of excellence’ for the beauty giant’s hair care portfolio
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
The beauty product recalls of 2026 so far

The beauty product recalls of 2026 so far

From Bondi Sands and Hello Sunday’s mineral sunscreens to Oribe’s Serene Scalp Densifying Shampoo and Schwarzkopf Professional Osis Grip, these are the beauty products that have been recalled in 2026
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care
OGX launches The OGXperience platform as it bets against hair care before and afters

OGX launches The OGXperience platform as it bets against hair care before and afters

The Kenvue-owned hair care brand launches a multisensory, interactive exhibit alongside a new platform spotlighting the science and sensory aspects of its product ranges to help consumers view hair care in a new light
Ingredients
From petrochemical to bio-based: a paradigm shift in cosmetic ingredients

From petrochemical to bio-based: a paradigm shift in cosmetic ingredients

Activon introduces a 100% bio-based alternative to conventional petrochemical-derived ingredients
Subscribe now