Over 80% of women prioritise the fragrance of their hair products

Published: 12-Dec-2017
Fragrance Hair Care

New research reveals hair preference of women aged 30-60, and the link between hair and mood

You need to be a subscriber to read this article.
Click here to find out more.

The scent of a shampoo or conditioner might not be a product manufacturer’s top priority, however, new research has revealed that 83% of women think fragrance matters.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Hair Care

QVC founder creates customised hair care solutions for over-30s

Read more
The HairRx Advanced Hair Care range lets consumers personalise products by choosing hair goals, scent and more

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside hair serum’s 2026 surge – and the category’s most innovative launches While masks and oils have been mainstays in recent years, hair serums are seemingly on the up as formulation advances turn the hair care subcategory from an additional step to a routine essential
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 7 new beauty launches to know this May From Medik8’s vegan PDRN, overnight renewal with Augustinus Bader and mousse formulas by Fenty Beauty, to summer scents from Phlur, discover this week’s biggest beauty launches
  3. Bella Hadid’s Ôrebella appoints CEO and secures funding to accelerate international growth Ôrebella has named former T3 Micro executive Anish Agarwal CEO, while also closing a Series A funding round to help scale the supermodel’s fragrance brand’s operational footprint across key international markets
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Slow perfumery is the artisanal fragrance movement gaining traction A counter-trend to the frenzied churn of new fragrance launches, Megan Fahy explores how some brands are prioritising craftsmanship over speed
  5. The Rock’s Papatui breaks into fine fragrance with three scents Dwayne ‘The Rock’ Johnson’s personal care brand extends its fragrance offering beyond deodorant, with the introduction of three accessibly priced luxury colognes

Upcoming event

Anti-Ageing Skin Care Conference

23-24 June 2026 | London, UK See all

You may also like

Hair Care

QVC founder creates customised hair care solutions for over-30s

The HairRx Advanced Hair Care range lets consumers personalise products by choosing hair goals, scent and more
Colour Cosmetics

Estée Lauder Companies’ boss reveals reason why Puig merger talks failed

Stéphane de La Faverie, the President and CEO of Estée Lauder Companies, has lifted the lid on negotiations between the two beauty giants and its approach to M&A
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The science of hair longevity

The latest ingredient technologies are moving away from loud, isolated claims to supporting how hair will function tomorrow, writes cosmetic scientist Rinki Pramanik
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

What’s the dill with beauty’s pickle obsession?

The latest food to take over beauty is sweet, spicy, sour and green. Cosmetics Business deep dives into the industry’s gherkin obsession and explores how beauty brands are harnessing the power of pickles through cosmetics, fragrance and beyond
Ingredients

The Fragrance Shop and CPL Aromas unveil The Fragrance Futures Index 2026

The Fragrance Futures Index 2026: A new industry report exploring the consumer, cultural and formulation trends shaping the next chapter of fragrance
Fragrance

Tones of Beauty Expo 2026 sees record growth in fragrance exhibitors

UK’s only dedicated B2B beauty and fragrance trade show to feature over 100 perfume brands at ExCel London, 1–2 July 2026
Hair Care

SharkNinja modifies ‘fastest blowout’ claims voluntarily following NAD challenge by Dyson

SharkNinja has voluntarily amended performance claims surrounding its Glossi 2-in-1 Hot Tool and Air Glosser following a National Advertising Division Fast-Track SWIFT challenge brought by Dyson
Subscribe now