Paris Hilton set to expand empire

Published: 29-Nov-2006

Following the success of Paris Hilton's fragrances, the heiress is set to expand her empire with the launch of a cosmetics range manufactured by Parlux. Parlux has signed an exclusive worldwide licence agreement to develop and market the line of cosmetics. The US market will see the first launch, with the rest of the world planned to follow.

In a statement, Llia Lekach, Parlux chairman and ceo, said that, “The addition of this line offers important synergies and has the support of our retailers and distributors. Parlux is evaluating a potential joint venture arrangement to provide manufacturing and distribution of the line in the US.”


Following the success of Paris Hilton's fragrances, the heiress is set to expand her empire with the launch of a cosmetics range manufactured by Parlux. Parlux has signed an exclusive worldwide licence agreement to develop and market the line of cosmetics. The US market will see the first launch, with the rest of the world planned to follow.

In a statement, Llia Lekach, Parlux chairman and ceo, said that, “The addition of this line offers important synergies and has the support of our retailers and distributors. Parlux is evaluating a potential joint venture arrangement to provide manufacturing and distribution of the line in the US.”

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