Paul Walker becomes new face of Cool Water
Actor to front advertising campaign from July
Walker will become the worldwide face of advertising campaigns both in print and TV for the men’s fragrance, with the first commercial appearing in July this year.
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Vanilla fragrances are not so ‘vanilla’ anymore: Inside the ingredient’s creative resurgence
Vanilla’s reputation as a fragrance mainstay is undeniable, but thanks to unexpected formulations, new-age product formats and fresh storytelling, it has come to the fore once more. This is why 2025 – and 2026 – are the years of vanilla
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