Phlur accelerator The Center invests in body care player Cyklar

By Julia Wray | Published: 26-Mar-2024

YouTuber and actress Claudia Sulewski debuted Cyklar last year with a Body Cream sku

The Center, the accelerator behind viral fragrance brand Phlur, has brought skin care influenced body care brand Cyklar into its portfolio.

Launched in October last year, Cyklar is the project of lifestyle YouTuber and actress Claudia Sulewski.

The self-funded business is, at present, a single sku brand; its Body Cream is said to combine a luxurious formulation with a genderless fragrance, called Crescent.

Meanwhile, The Center, which was founded by entrepreneur and brand builder Ben Bennett in 2019, has been behind brands including Make Beauty, which specialises in multifunctional make-up; body and hair care brand Saltair; and dermatologist label Prequel. 

Cyklar founder Claudia Sulewski with The Center’s Ben Bennett

Cyklar founder Claudia Sulewski with The Center’s Ben Bennett

“I was a longtime fan of The Center’s brands and couldn’t believe my luck when I hit it off with Ben Bennett,” said Sulewski. 

“Joining this family is a dream come true and I’m eager to learn and grow Cyklar with their expertise.”

“We are thrilled to welcome Claudia Sulewski and Cyklar to our portfolio,” said Bennett.

“Claudia’s vision aligns perfectly with The Center’s mission to nurture and elevate innovative beauty brands. 

“We are impressed with what she has accomplished with Cyklar so far and are looking forward to collaborating on the brand's next chapter."

Details of the upcoming products are under wraps, but Sulewski said her ambition is to scale and evolve the brand.

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