Polaar exploration finds women

Published: 11-Mar-2008

Premium men’s brand Polaar is venturing into the women’s skin care market with the launch of Cryovital Supravitamin Serum.

Premium men’s brand Polaar is venturing into the women’s skin care market with the launch of Cryovital Supravitamin Serum.

The new product is based on Siberian Buckthorn, an arctic ingredient used by Russian cosmonauts to protect their skin in space. The plant extract contains 108 bioactive elements and is claimed to include a high concentration of vitamins enabling it to effectively fight free radicals, photo-ageing and dehydration. The serum is said to boost the skin’s natural defences and reinforce its protective properties. It can also be used as a mask to revitalise and tone skin or, if refrigerated, the product is claimed to give an immediate lifting effect.

Daniel Kurbiel, creator of Polaar told SPC: “We are creating history in cosmetics by being the first premium men’s brand to launch a woman’s product.”

Price: t59

Availability: France (Marionnaud)

Launch: February

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