Pure Beauty

Poundland embarks on ‘biggest transformation’ in its history

By Becky Bargh | Published: 17-Jul-2020

The discount retailer has laid out plans to open new stores and pilot an e-commerce site as the retail sector struggles to deal with the impact of Covid-19

British discount retailer Poundland has laid out plans to embark on its “biggest transformation” in its history.

Dubbed internally as Project Diamond, the beauty seller is expected to pilot an e-commerce and home delivery service from its website poundland.co.uk early next year.

Poundland intends to run its fulfillment services from a new centre in Cannock in Staffordshire, UK.

As part of its in-store transformation, Poundland has said it is preparing to reveal a shop-in-shop concept this summer that will step-change its merchandise offer.

Meanwhile, 60 new stores are set to open in Lincolnshire, Stockton-on-Tees and County Durham, with more than half expected to welcome customers by the end of July.

“We’re stepping up to support high streets after the impact of the coronavirus by being customer-focused, people-led and tech-enabled,” said Poundland’s Managing Director, Barry William.

“This is the biggest transformation in our history as we look to secure our future for another thirty years.”

The retail sector has been hit hard by the pandemic, which shut many retailers for almost three months during the stay at home order.

Since businesses were given the green light to reopen, many have been forced to keep stores shuttered in order to cope with reduced footfall and declining sales.

Boots, John Lewis and Harrods have all laid out plans to reduce their staff headcount, while John Lewis is also expected to cut the size of its headquarters.

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