Is the world’s love affair with Prada over? Glancing at Prada’s latest Q1 results, there’s a certain lack of connection between buyer and seller: sales actually fell in the last quarter, down 0.6% to €777.7m, some distance from the €813m figure expected by Wall Street.
Prada shares slump to two-year low
Sales fell in the last reported quarter, as Adrian Holliday reports
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Packaging
Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up
The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist at Reddie & Grose Georgina Tanner