Premium Ingredients International becomes Prinova

Published: 1-Jul-2011

Name change reflects company’s increasing product portfolio

Premium Ingredients International (PII) has announced it is changing its name to better reflect its offering and the growth it has achieved in the last ten years. The new name, Prinova includes a redesigned logo and the tagline, ‘Your secret ingredient’.

The company’s product portfolio has become more diverse over the last decade and now includes botanical extracts and proteins. PII has also increased its presence in Western Europe with sales associates in Germany and Spain.

“It was important to choose an identity that retains the highest standards and first class service our clients have come to expect from us, while also expressing our energy and drive and our passion for providing the best product and service solutions, global product knowledge and formulation expertise,” commented Don Thorp, president, Prinova. “We believe the new name and identity does exactly that.”

Premium Ingredients SL, headquartered in Spain, is not part of this business and continues to operate under the Premium Ingredients name with an unchanged logo.

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