Pure Trade creates new eco pouches for Guerlain

Published: 4-May-2021

Natural and recycled fibres used to house French luxury house's new products

Pure Trade has made pouches for Guerlain crafted from natural and recycled fibres.

The 2021 ‘L’Essentiel is in’ pouch for Guerlain, which support the launch of its L’Essentiel foundation range, has an outside made of linen from flax.

Meanwhile, the 'Maxi Gift' pouches for Guerlain are made of velvet from recycled PET fibres and are available in three shades, black, white and navy.

The insides of both pouches are made of thin polyurethane material with a tone-on-tone printed logo. The exterior logos of both are obtained by TPU printing.

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