Despite former 72-year-old military ruler Muhammadu Buhari returning to power in Nigeria, PZ Cussons, which owns brands including Original Source, Imperial Soap and St Tropez, has seen its Buy rating retained by HSBC.
PZ Cussons boosted by HSBC despite weak Nigerian naira
Currency down around 18% since 2014
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Packaging
Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up
The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist at Reddie & Grose Georgina Tanner