Rubinstein signs Demi Moore

Published: 4-Oct-2006


French cosmetics brand Helena Rubinstein (L’Oréal) has signed Hollywood actress Demi Moore as its muse for make-up and skin care. The undisclosed deal will come into effect next year.

The 43 year-old actress who has starred in films including Ghost, Indecent Proposal and Charlie’s Angels 2: Full Throttle, is described by Helena Rubinstein as ‘the ideal modern and free spirited woman’.

President of L’Oréal Luxury Products Division’s Prestige and Collections International division, Patricia Turck-Paquelier added: “Demi Moore perfectly matches the Helena Rubinstein philosophy of beauty. An independent woman, she is powerful, charismatic and glamorous – just brilliant.”

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