In October last year, Sabon opened its first UK store in London’s Covent Garden, followed closely by its first in Germany, located in Cologne. These mark the company’s 142nd and 143rd stores respectively, and with around 1,000 employees, Sabon has come far in the 17 years since its launch.

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Bath and body brand Sabon has attracted a loyal base of customers all over the world. What’s its secret?
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