Sally Beauty expands try-on AI technology to app and 500 US stores

By Austyn King | Published: 11-Nov-2019
Colour Cosmetics Hair Care Marketing

The ColorView tool allows shoppers to virtually try on make-up and hair products from brands including Wella, Arctic Fox, COL-LAB and Ardell

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Sally Beauty, the US-based beauty retailer, is rolling out its ColorView artificial intelligence (AI) technology to its app and 500 stores across the US, offering customers a more personalised shopping experience.

The technology allows consumers to

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