Pure Beauty

Saltair founder Iskra Lawrence on bringing the brand ‘back home’ with Space NK

By Lollie Hancock | Published: 8-Oct-2025

The founder of the inclusive US body care brand talks about bringing Saltair to the UK, the power of scent and why Space NK was the ‘perfect partner’

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Body care brand Saltair, founded by model and entrepreneur Iskra Lawrence, made its UK debut as it launched exclusively into Space NK yesterday (7 October).

The US-based inclusive brand offers a range of products from body butters to deodorants, each fragranced with “mood-boosting scent profiles” created with scent layering and body care rituals in mind.

Saltair first launched in 2022, with the UK launch marking a first step in the brand’s expansion outside of the US as itreturns to the roots of its British founder.

Speaking to Cosmetics Business, Lawrence said: “Launching Saltair in the UK feels like a true homecoming for me as a Brit. 

“The UK has been our most requested market on social media and the second largest audience visiting our website after the US. 

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