Crabtree & Evelyn is looking to attract a younger consumer with the launch of a new fragrance duo. Lost & Found play on difference, with Lost featuring an irreverent, exotic theme, while Found adheres to a more playful, innocent ideal. Found also features a pink juice, while Lost has a blue hue.
Lost opens with notes of ginger flower, juicy peach and papaya, which blends into a heart of sea spray cognac and orange blossom. White amber creates the dry-down. In contrast, Found features a heart of cassis, cardamom and bay rose, lightened by pink grapefruit. Caramel and spun sugar complete the scent. Adding to the youth element, the bottles have been designed by student Laura Tarrant-Brown.
Launch: Now
Price: £27.50