Scents of the summer
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Male Grooming
Barbershop trend boosts male grooming while skin looks lacklustre
While the continued trend for beards and other facial hair is informing new product development, the cosmetics industry must revolutionise its approach to men’s skin care if we want to raise male grooming to the next level
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Ingredients
Merit expands its presence in fragrance with second scent launch, New Wave
The minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect