Selective signs Dualstar

Published: 4-May-2006


Fragrance and cosmetic manufacturer and distributor Selective Beauty has announced it has signed a licensing agreement with Dualstar for the creation, development and distribution of fragrance and related products under the marykateandashley brand. The license for the teen starlets covers Western and Eastern Europe, the Middle East, Africa and Australia.

The first products are slated to launch in September and will comprise two fragrances - NY CHIC and LA Style. The launches will be supported by a major sampling campaign, said to be the largest ever targeted at the teen age group.

"This is a very exciting partnership for us," said Marc-Antoine Breuil, md Selective Beauty UK. "There are three million girls aged between 7 and 14 in the UK and a big gap in the fragrance category today where there are essentially interesting concepts yet to date no strong brand for this 'brand addicted' age group."

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